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All Marketing Strategies Your Business Needs in a
Single OZTOI Workspace

GOOGLE ADS 

Working on phone and laptop

Google Ads allows businesses to reach audiences across multiple platforms.

 

*Google Search, ads appear at the top of search results, targeting users actively seeking products or services.

*Google Discover/Explore, visually engaging ads are shown based on user interests.

*Gmail Ads appear in users' inboxes, creating a personal connection

*YouTube Ads display videos targeting users based on interests and demographics.

*Google Maps (Direction Ads) target people searching for directions or nearby services, driving foot traffic to physical locations.

SOCIAL MEDIA

Social network concept

Social media advertising helps businesses reach diverse audiences across platforms.

*Facebook & Instagram: focuses on visually-driven ads in feeds and stories.

*LinkedIn: ideal for B2B marketing, targeting professionals by job title and industry.

*Snapchat: engages younger users with interactive ads

*Twitter: promotes real-time conversations through tweets and trends.

*Pinterest: reaches users in a shopping mindset with visually appealing pins.

 

 *Reddit: allows advertisers to engage niche communities through targeted discussions. 

BVOD (NINE, SEVEN, TEN)

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BVOD (Broadcast Video on Demand) offers advertisers the opportunity to reach highly engaged audiences watching premium TV content online through platforms like 7Plus, 9Now, Channel Ten and SBS On Demand.

 

 Advertisers can target based on demographics, interests, and viewing habits, ensuring ads are relevant.

 

BVOD is ideal for brand-safe, strong brand awareness campaigns alongside professionally produced content, enhancing both visibility and performance.

HYPERLOCAL DOOH

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HyperLocal DOOH (Digital Out-of-Home) advertising can be strategically displayed across various high-traffic locations, such as theaters, streets, and shopping malls. This ensures that brands reach a broad and diverse audience in real-world environments.

DOOH’s flexibility and dynamic content capabilities make it a powerful tool for creating impactful, location-based advertising campaigns.

PROGRAMMATIC DISPLAY

Online News Reading

Programmatic Display Ads automatically place banner ads on premium sites like news.com.au, gumtree.com.au etc, ensuring broad reach with precise targeting and real-time optimization.

Programmatic display advertising with 3rd-party data (3PD) from providers like Lotame, Oracle etc, offers significant audience advantages.

ADTECH & MARTECH 

Neurotechnology

AdTech and MarTech are crucial for effective marketing.

 

AdTech enables targeted advertising through programmatic buying, while MarTech includes tools like Google Tag Manager for simplified tracking and Google Analytics for insights into user behavior.

 

Integrating Customer Relationship Management (CRM) systems enhances data flow and personalization. 

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