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Kathie Deng
Dec 10, 20243 min read
AdTech Summary in 2024: A Year in Review with Key Milestones 🚀
The AdTech industry in 2024 experienced seismic changes, fueled by advances in artificial intelligence (AI), evolving privacy...
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Kathie Deng
Nov 25, 20243 min read
What is the Difference Between Programmatic Ads and Google Ads?
Both Programmatic Ads and Google Ads play crucial roles in digital advertising, but they differ significantly in terms of platforms,...
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Kathie Deng
Nov 25, 20243 min read
What Is Programmatic Media Buying?
Programmatic media buying is reshaping how advertisers purchase and optimize digital ad space, enabling them to reach the right audience...
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Kathie Deng
Nov 19, 20243 min read
【OZTOI Guide】The Ultimate Guide to Little Red Book (Xiaohongshu) Marketing
Why is Little Red Book (Xiaohongshu) the most trendy and influential social media network for e-commerce among Chinese Audiences in China...
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Kathie Deng
Nov 11, 20243 min read
【OZTOI AdNews】How Google AI Transforms Search and Drives ROI
In the midst of a pivotal transformation in digital marketing, AI is redefining how we seek information, connect with customers, and...
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Kathie Deng
Nov 1, 20242 min read
Make your business shine on Google with a free Business Profile
When User search "Restaurant (or YOUR SERVOCES) near me", Google Business profile will show your business profile. Do you want to know...
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Kathie Deng
Oct 28, 20245 min read
The Ultimate Guide to Google Ads: A Digital Marketing Consultant’s Handbook by OZTOI
Google Ads is a powerful tool for businesses looking to reach their target audience, drive traffic, and generate revenue. At OZTOI, we...
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Kathie Deng
Oct 28, 20245 min read
How to Build a Data-Driven Marketing Strategy in 2025: A Guide for Modern Marketers
Marketing without data is like navigating in the dark. A data-driven marketing strategy allows businesses to make informed decisions,...
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Kathie Deng
Sep 19, 20244 min read
Which Social Media Platform Offers the Best ROAS? A Complete Breakdown for 2024
In the world of digital advertising, Return on Ad Spend (ROAS) is one of the most crucial metrics that marketers look at to gauge the...
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Kathie Deng
Sep 12, 20243 min read
Embracing the Future: Top 8 Digital Marketing Trends for 2025
In the ever-evolving landscape of digital marketing, staying ahead of the curve is crucial for businesses seeking to thrive in a...
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